Stanislaus MARTINS

At Africa Practice, we combine stakeholder, policy, sector, and narrative expertise to create reports and intervention designs that resonate with your target audiences. Our comprehensive approach includes primary data collection, analysis, and survey design to provide you with actionable insights. 📊 Social and socio-economic impact reporting 🌍 Socio-economic impact scenarios and pathways 📑 Data-informed project design for impact 🎥 Impact storytelling and visualisation Find out how we designed a unique study that investigated and evidenced Netflix’s socio-economic impact in sub-Saharan Africa in three key markets  👉 https://bit.ly/4exDyZN Let us help you take evidence-based action where it matters the most: info@africapractice.com #Changemakers #Trailblazers #Groundbreakers Cc Netflix  

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Fascinating read on why African business case studies are becoming essential in global marketing education. From Yuppiechef, Checkers, Safaricom and more - these success stories offer unique insights into African business environments. As Prof. Geoff Bick notes, understanding Africa's distinct business landscape is crucial for success on the continent. 🌍 #AMC #Marketing #BusinessEducation #GlobalInsights #CaseStudies https://lnkd.in/dEPDsPnS

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Navigating the Nigerian Consumer Path: A Maze of Moments, Mastered by Metrics The Nigerian consumer journey is a vibrant tapestry woven with threads of aspiration, resourcefulness, and a keen eye for value. We are a nation that dances to the beat of mobile technology, a constant companion in our pockets, guiding our every interaction. The Nigerian customer journey isn't a stroll down a well-worn path; it's a vibrant dance—a captivating blend! We are, undeniably, mobile-first. As Maya Angelo once said, "Success is a journey, not a destination. The doing is often more important than the outcome," as you know from the “Nigerian doings.”. This spirit of continuous progress defines us as Nigerians, as we actively navigate the ever-evolving marketplace. Gone are the days of linear paths from awareness to purchase. Today's digital landscape has transformed the consumer journey into a dynamic labyrinth— a complex, dynamic symphony. Akin to the words of Simon Sinek, "People don't buy what you do; they buy why you do it." Understanding the "why" behind Nigerian consumer behaviour—our aspirations, our values, and our unique relationship with material possessions—is the key to unlocking our loyalty. A crossroad where materialism and relevance converge, where a deep understanding of the Nigerian spirit fuels the rhythmic twists and turns.  Just as Fela Kuti's Afrobeat music transcended borders, the Nigerian customer journey is evolving beyond conventional thinking. Fueled by data-driven insights and a deep understanding of who we are— materialistic yet value-conscious, car enthusiasts with a strong sense of community—businesses are beginning to grasp the intricacies of this ever-shifting landscape. But fear not, for this maze is not one of confusion but one mastered by insightful metrics. I am The Sheriff Adekoya (TSA) Kayode Olowu Kayode Mejabi Fehintola Onajobi Feyi Olubodun Dr. Sheriff Alabi Ogilvy Africa | Nigeria Ogilvy Bola Oniwura #consumerism #consumer #

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Africa’s creator economy is on a powerful growth trajectory. With a strong community led by women and facing challenges like limited monetization and funding, creators still see massive potential ahead. #AfricaCreatorEconomy #DigitalGrowth #africacreative #africancreators

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Discover how #GenerativeAI is revolutionising small businesses in Africa. AI presents a unique opportunity to enhance the capabilities and competitiveness of MSMEs. Our #AI and Future of Work white paper provides valuable insights on how AI can drive #EconomicGrowth, boost productivity, and foster #Innovation. Download now to learn how AI technologies are being used to solve real-world problems and create sustainable business models 👉🏽https://bit.ly/45wpQCa #AIforAfrica #APET 

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🌍 Cape Town: The Next Frontier in Africa’s Tech Revolution Exciting times ahead for the African tech ecosystem! Recently, Cape Town and Johannesburg were highlighted as leading cities in Africa’s tech revolution over the next decade, according to a report by Platform45 and New World Wealth. The factors driving this recognition—top locations for tech startups, a growing pool of tech millionaires, and well-established industry players—showcase the immense potential and innovation booming across the continent. For FRASER, the decision to open our studio in Cape Town at the beginning of 2024 wasn’t just strategic—it was inspired by Cape Town’s role as a hub for financial technology, digital transformation and big talent pool, which is especially relevant when working with our clients. This is where forward-thinking ideas meet a pioneering spirit, and we wanted to be part of that journey. With this studio, FRASER is not only closer to the pulse of African innovation but also better positioned to support our clients with creative, data-driven solutions that harness the power of this exciting region—as well as in Europe and the UAE." #Agencyworld #FinancialTechnology #CapeTown #AfricaTech #FRASER

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Africa’s Business Future: Data-Driven, Innovative, and Empowered! 🌍 At C Insights Africa, we believe that data is the new currency. How we use data today shapes the next generation of African businesses. Are you ready to leverage actionable insights to unlock growth and stay ahead of the competition? What We Offer: In-depth Business Intelligence: Stay informed with the latest market trends. Actionable Insights: Data that drives smarter decisions. Strategic Data Consulting: Tailored solutions for Africa’s dynamic business landscape. We’ve helped countless organizations thrive by turning data into their most powerful tool for success. Is your business ready for the data revolution? Let’s start a conversation today! How are you using data to drive your business growth? Comment below or send us a message, to learn how C Insights Africa can help you unlock your potential. #AfricaBusiness #DataDrivenDecisions #BusinessGrowth #Innovation #CInsightsAfrica #MarketIntelligence #AfricanEntrepreneurs

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📊 Are you tired of generic data? Want insights straight from the source?   Talk about:   - Genuine Decision Makers: Our 200+ experienced interviewers connect with real people across the African continent. - Quality Data: We specialize in CATI (Computer-Assisted Telephone Interviewing) for consumer surveys, opinion polls, and market assessments. - Data Security: Fully automated and compliant with industry standards.   🎏 How It Works: 1. Interviews: Our articulate team conducts telephonic interviews, capturing authentic responses. 2. Web Integration: Seamlessly integrate data collection with our web-based tools. 3. Quality Control: Rigorous checks ensure reliable, actionable insights.   ☎ Ready to elevate your research? Contact CATI AFRICA today!   📩 mail@catiafrica.com or visit our website at www.catiafrica.com.   #CATI #CATIAFRICA #TELEPHONESURVEYS #DATACOLLECTION #OPINIONPOLLS #MARKETRESEARCH      

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According to Ali Mnif, Chief Investment Officer of Digital Africa, this year has been very active for Digital Africa. How so? Find out in this short clip. #AESIS2024 #InnovatingPathways Fadilah Tchoumba VC4A Africa Early Stage Investor Summit

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We’ve been quiet, but for good reason. Behind the scenes, we’ve been levelling up for something big: Introducing the GameChanger Series—where we spotlight the boldest minds transforming Africa’s digital landscape. Starting Wednesday, we’ll introduce you to the people redefining Africa’s digital future in our new GameChanger Series. It’s good to be back—bigger and better. Let’s make 2025 unforgettable together! 🚀 #GameChangerSeries #DigitalTransformation #AfricanTech

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Hey, Marketers Without Borders. Special shout to the colleagues straight outta Zim! looking forward to meeting and hosting you at Africa's BIGGEST marketing summit ever!!!!!! Tarirai Nunurai you are the bomb.com #marketing #marketinginnovation #africamarketing

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🚀 We are thrilled to announce Superbo as our EVENT CO-HOST PARTNER for the upcoming Africa Chatbot & Conversational | Generative AI Summit happening on September 18, 2024 Hotel Sky Sandton, South Africa. ◾Superbo, is an innovative GenAI firm, that has been revolutionizing the way we interact with technology. With a mission to enhance human-machine collaboration, we have harnessed the power of artificial intelligence to create cutting-edge solutions that simplify complex tasks and improve efficiency across various industries. Our Co-Pilot technology acts as a virtual assistant, seamlessly integrating across all conversational channels. With Superbo's AI, the possibilities are endless. It's a glimpse into the future where machines and humans work in harmony, making our lives easier and more productive. As we continue to push the boundaries of AI innovation, Superbo is poised to lead the way into a brighter and more connected tomorrow. 🌐 We look forward to meeting them on the 18th of September in Sandton, South Africa . In the meanwhile, check out their website https://superbo.ai/ to discover more!  Don't miss 4th Edition of Africa Chatbot & Conversational | Generative AI Summit #SouthAfrica 🏴󠁧󠁢󠁳󠁣󠁴󠁿. One of the African's top international conferences and networks that is promoting the use of conversational AI & Generative AI in #africa . 🦾 See the Agenda and wave of speakers here: https://lnkd.in/dZ7UgPsn 👉 Get your early bird tickets now - price increase this August : https://lnkd.in/d7U4Nf_9 #euchatbot #GenerativeAI #ConversationalAI #chatgpt #DigitalTransformation #CustomerExperience #CX hashtag #UX #LLM #AIML #machinelearning #voice #chatbots Tickets are going fast let’s act fast Excel Eliboh Nikolaos MarianosDemetri Papazissis

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||MEDIA INTERVIEW || At Africa Creative Market Global 2024, innovators and business leaders came together to address the critical challenges confronting Africa’s creative industry. A major emphasis was placed on improving monetization, with speakers urging for better frameworks and assistance to enable creatives to flourish. With digitalization shaping the future, there is a growing demand to equip African creatives with the tools and knowledge to access international markets and engage larger audiences. #ACM2024 #AfricaCreativeMarket #FashionEvo #CreativesinLagos #anticipating #dancers #AfricanDancers #Performances #exhibition #nothingtodoinlagos #DanceShow #ExhibitionPartner #AfricanArt #NOVUSGroup #AfricaCreativeMarket #CulturalExcellence #ArtExhibition

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Are you a business leader seeking solutions to the nuances of executing an effective digital transformation project for your company or organisation? The Book, ‘Digital Transformation: The Northstar You Need' offers much needed guidance addressing the complexities of digital transformation, and providing strategic acumen and insight for leaders navigating these turbulent waters. Authors: Emmanuel Mugabi Osbert Osamai Rowena Turinawe

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"Africa is the future of venture capital." Dive deep into insights on the African VC landscape with Janade Du Plessis, Managing Partner at LAUNCH Africa. He breaks down 2024 trends and offers must-know tips for founders attending #AfricaTechFest. Don't miss out on this valuable conversation for any startup or investor interested in Africa's booming tech scene! #AfricaIgnite #startups #techstartups #africastartups

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Unlocking Africa's Potential: Industry Insights for 2025 Did you know Africa’s digital economy is set to grow to $712 billion by 2050, driven by innovations in fintech, e-commerce, and mobile connectivity? 🚀 Africa’s industries are evolving at an unprecedented pace, creating opportunities for global businesses. Here are three sectors that are reshaping the continent’s business landscape: 1️⃣ Agriculture 2.0: With 60% of the world’s uncultivated arable land, Africa is leading the charge in agritech innovations. From precision farming to blockchain-enabled supply chains, technology is revolutionizing how food is grown, distributed, and consumed. 2️⃣ Green Energy Revolution: Africa’s abundant solar and wind resources are fueling investments in renewable energy projects, especially in countries like Morocco, South Africa, and Kenya. These initiatives are addressing energy deficits while positioning Africa as a global sustainability leader. 3️⃣ Digital Transformation: With over 500 million internet users, Africa is the world’s fastest-growing internet market. From fintech startups in Nigeria to e-commerce giants in Kenya, the digital boom is empowering businesses and consumers alike. 🌍 Why This Matters for You: As these industries grow, they present unique opportunities for businesses looking to expand, innovate, or partner with local players. But success in African markets requires a tailored strategy that aligns with local realities and regulations. 💡 Pro Tip: Before entering any market, invest in understanding its nuances. Collaborating with local experts can mean the difference between success and failure. 📢 What industries do you think will dominate Africa’s economic growth in the next decade? Share your thoughts in the comments below! #AfricaBusiness #MarketInsights #Sustainability #DigitalTransformation #GlobalTrade

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